It amazes me that there are still business leaders who don’t appreciate the importance of innovation … and even more who think that it will somehow happen automatically. If customer service or quality or financial savvy doesn’t happen automatically, why would innovation?
Perhaps we’ve taken a small step forward now that the InnovateAmerica final report from the Council on Competitiveness is out. It deserves to be read by anyone interested in innovation.
Here is the opening statement:
“Innovation will be the single most important factor in determining America’s success through the 21st century.” It continues by stating, “innovation-driven growth (is) a more urgent imperative than ever before.”
The report recognizes that we have focused on efficiency and quality for the past 25 years and now it is time to place the same level of focus and energy on innovation. In a rather interesting twist on the “Innovate or Die” theme, the report states, “Innovate or Abdicate.” In other words if you’re not leading innovation, you shouldn’t be leading.
The definition crafted by the group is:
"The intersection of invention and insight, leading to the creation of social and economic value."
While there are hundreds of definitions floating around, this is one of the best. It incorporated the concept of new understanding (insight) coming together with the urge to create something new (invention), all in the service of creating new value, in this case social and economic.
Innovation is not only a good business strategy ... and it's not only our patriotic duty (as emphasized in this report) ... but it is also our only hope for solving the immense challenges facing our world today.
More on this report in future posts.
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