Jack's Notebook

Jack’s Notebook by Gregg Fraley is the first business parable written about creative problem solving It reveals the CPS process, a proven method that helps people develop greater access to their own imagination, creativity, and innovative skill.  CPS is also known as the Osborn-Parnes model of creative problem solving, it’s been used effectively for many years, mostly by a select few who have been lucky enough to get the training.  Unfortunately, training in CPS is usually expensive and is not available to the people who need it most, small business people, entrepreneurs, younger people just starting their careers, and those in charge of difficult innovation efforts within large organizations.  Jack’s Notebook is not your typical business parable.  It’s a fast-paced story worthy of Elmore Leonard about things far outside business cubicles.  Reviewers say it’s hard to put down.  They also say it is effective in teaching CPS.  One reviewer, Paul Gronki says,

“(CPS) is an approach to solving problems that is not popularly understood…(in Jack’s Notebook) it’s explicated and demonstrated in an intriguing and fun way. Gregg Fraley has presented a very approachable guide to creative problem solving that anyone looking for more creative approaches to everyday personal and business challenges should read."

Gregg hopes this book will be to innovation what The Goal was to process improvement, a way to quickly learn powerful concepts about creative thinking.   Fraley states:

“I wrote this book for people who have a dream but don’t know how to get it.  And for people who would not ordinarily pick up a book about creativity.  For me, that’s why it had to be a story.  Stories create an emotional connection of the reader to the material.  It makes learning fun.  Yes, it is a “business book”.  I define that as the business of life.  More creative thinking improves everything you do, whether it’s starting a business, improving your relationships, or realizing a dream.  So if you are a bartender like Jack wondering what to do with your life, or a business person looking to create something innovative, the process is the same.” 

More about innovation and creativity expert Gregg Fraley at http://www.greggfraley.com/

Comments

[Bob Carter]

Innovation is so vogue but few of us think about it in the round. My research shows that the key to Innovation is all about the balance between the organizational, intellectual and human elements that together spark innovation into life. when we are balanced we tend to be successful, when we are un-balanced we tend to fail.
http://www.pure-insight.com/webinars/balanced-innovation