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Bruce Burton

I dont like the concept of 'ideas' or solutions being used to describe innovation at all. The one I like is "the process of designing solutions for unmet customer needs" as espoused by Tony Ulwick www.strategyn.com

Jeff De Cagna

My definition isn't as pithy as some, but I think it gets at the deeper issues:

Innovation lives in the careful balance of systemic freedom and systemic discipline necessary to discover and develop ideas to create radical new value.

It is not a definition of innovation as an object, outcome or process. My definition poses innovation as a living thing, an experience, a way of being.

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