I have this fascination for simple rules and here comes a set from a new book about Starbucks which will be out shortly: "The Starbucks Experience, Five Principles for Turning Ordinary into Extraordinary," by psychologist Joseph Michelli. Seems like a very worthy entry into this category.
1 -- Make it your own
2 -- Everything matters
3 -- Surprise and delight
4 -- Embrace resistance
5 -- Leave your mark
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