Chris Seraidaris brought to our attention a good article on idea management from CMO, The Resource for Marketing Executives. Here are a few highlights:
- if you have more than 20 employees, you will need some type of technology to manage the ideas and respond to people who submit them.
- using an idea management system tends to solicit ideas that are thought through more completely ... an average of 100 words versus the normal 10 or less captured on sticky notes.
- paying for ideas is a bad idea (YES!!!)
It's a good pass-along article.