The July issue of Business 2.0 offered an article about Raytheon CEO Bill Swanson's secret handbook which has become an underground hit among senior executives. While most of the rules are common wisdom, Swanson adds his own spin. Here's an example:
You can't polish a sneaker.
› My apologies to those who cherish their sneakers, but my point is that even if you polish a hollow shell, it's still nothing more than a hollow shell. When I was growing up, we used white Kiwi polish to make our sneakers look new, but no matter how hard we tried, an ugly sneaker remained an ugly sneaker. Now when I see a briefing that's heavy on style but short on substance or focus, I say, "You're not gonna be able to polish that sneaker."
Swanson has made a copy available to anyone who asks (however, it's only sent by mail. Here's the link to request your copy http://wwwxt.raytheon.com/communications/whs_rules/