A distant view of
Business Innovation Factory 2:
Innovations are seldom bigger than the ideas that launch them.
Big, bold, crazy ideas make most people say, “That’s impossible.
It could never happen here.
It’s not in the budget.
There’s no market for it.”
A few people, however, look at those weird ideas, and say, “I’m not sure how we could do it … but, if we could, it would change everything.”
And, they start down that path, not knowing all the obstacles that stand in their way and not knowing all the ways that fortune and chance might smile on them along the journey.
Perhaps we should use that as our key success metric -- the percentage of people who think an idea is impossible, outrageous or just plain stupid.
If everyone thinks it’s a good idea, it’s probably too tepid to be a breakthrough, and if it shocks most people into a stammering, “But …” mode, those are the ones that might merit a second look.
This group of storytellers have deep familiarity with those crazy ideas. In 1912, the world could not imagine the Titanic sinking. In 1973, the world could not imagine finding the Titanic which was thought to be lying at the bottom of 12,000 feet of icy water. Bob Ballard was bold enough to think that it was possible and spent twelve years in the discovery process before pieces of the past started to reveal themselves.
Thirty years ago, Richard Saul Wurman took on the challenge of making the world understandable through design and technology; for the past twenty years Mary Pat Ryan has consistently reinvented the way media is delivered to consumers and Jeneanne Rae is redesigning the field of innovation with her research in service innovation.
The stories of their bold ideas and even bolder implementation are worth reading at the links below.
Day 1, Group 4 Storytellers:
Jeneanne Rae, co-founder and president of Peer Insight
Mary Pat Ryan, Executive Vice President of Subscriber Sales and Operations for Sirius Satellite Radio
Bob Ballard, founder of the Jason Project, discoverer of the Titanic
Richard Saul Wurman, BIF-2 Co-Host, founder of TED
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