Netflix Envelope

It's popular to talk about radical innovation and making breakthroughs, swimming in blue oceans and so on, but Netflix reminds us of the importance of innovation on the basics.

As a ardent Netflix customer, I've been truly amazed by the efficiency of their processes and the rapid turn around of those little red envelopes which make it so easy to receive and return movies.

It was great to find a Business 2.0 article on the evolution of the envelope (currently in it's 13th iteration.)   It's hard to put a direct ROI on a piece of the process such as the envelope, but I know from my own experience, it's a major source of value.  If it were at all cumbersome to send movies back, my own inertia would kick in and I'd probably become an ex Netflix customer.  The bright red envelopes are easy to find and remind me that there's a movie waiting for me. 

It's great to have a reminder that innovation can be found anywhere in the process ... and that we don't always have to get it "right" the first time.