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Tool: Five by Five

This comes from Matthew Homann's blog the [non]billable hour: One of the ideas from my innovation weekend is a weekly forum I'll call "Five by Five." In weekly posts, I'll ask five people -- who are experts in their fields -- to give me five ideas on a given topic. Every week, the five people will come from a different (usually non-legal) discipline, but the topic will always focus upon the innovative marketing, pricing, and delivery of legal services.

What a great idea to generate ideas -- this could be expanded to innovation by inviting customers, suppliers, experts in other fields and so on. If you try it, let us know how it works!

Matthew also decided to create an innovation weekend for himself ... it's worth looking at.

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