How many varieties of toothpaste are there? 44? 72? 257?
Whatever the number, it's more than any of us will ever try in our lifetimes. Have you ever had that little niggling thought that you should try a new toothpaste ... maybe one with whiteners? or baking soda because it tastes so bad it's bound to be good for you? or maybe one of those swirly ones that give you two-in-one something or others? If so, you may be falling victim to the Choice Syndrome.
In an article by Barry Schwartz in the April, 2004 issue of "Scientific American," the author states that more choices may make some of us less happy rather than more. The problem is that more choices make the decision more difficult ... and leaves more options unexplored. For a certain type of person (termed a "maximizer -- those who always aim to make the best possible choice), the proliferation of options elevates the level of frustration and stress. "Satisficers" (those who aim for good enough), on the other hand, do not seem as stressed by over-abundance of variety.
To determine whether you are a maximizer or a satisficer ...