"Prototyping is the language of innovation." -- Tom Kelley,Managing Director, IDEO
Tom Kelley wowed us at Convergence 2000 and we're delighted to have him back to speak at Convergence 2004 to share his latest insights (before they wind up in his upcoming book!). In the four years since we last heard from Tom, IDEO has continued to develop as theh premier design firm in the world. They were splashed across the cover of the May 17, 2004 issue of BusinessWeek with the statement: "This tiny firm called IDEO redefined design by creating experiences, not just products. Now it's changing the way companies innovate."
Here are some of the highlights Tom shared with us in 2000 and in his book "The Art of Innovation."
Innovation begins with an eye -- Identifying innovation opportunities by watching real people in real-life settings and understanding their latent human needs
Prototyping is the language of innovation -- Sustaining a culture of continuous innovation—not by aiming for perfection the first time but by creating lots of rapid prototypes—and building on many small failures to ultimately reach a market success
Verbs not nouns -- Building brand loyalty and creating market "buzz" by designing great customer experiences
Being a visionary by living the future -- Informing short-term decision-making by having a long-term point-of-view on technology and market developments
Space is the final frontier -- Using the physical office environment as a tool to shape the attitude and behavior and performance of your creative team.
We'd love to have you join us at Convergence This is the 10th annual conference of innovation practitioners and it's an incredible opportunity to exchange ideas with folks from organizations around the world.